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Exquisite craftsmanship, focus on safety | "Safety" is the soul of the development of corporate brand concepts

Categories:company news
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Time of issue:2021-12-14
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(Summary description)After a long period of preparation, Ruize Technology has launched a new brand positioning. The brand concept of this comprehensive upgrade not only integrates Ruize's deep insight into the development of the industry, but also conveys Ruize's future development direction to the outside world.

Exquisite craftsmanship, focus on safety | "Safety" is the soul of the development of corporate brand concepts

Categories:company news
Author:
Origin:
Time of issue:2021-12-14
Views:0

Information

"The ultimate goal of a brand is to represent a category or identity - Jack Trout"

After a long period of preparation, Ruize Technology has launched a new brand positioning. The brand concept of this comprehensive upgrade not only integrates Ruize's deep insight into the development of the industry, but also conveys Ruize's future development direction to the outside world.

Under the guidance of the new brand concept, Ruize simultaneously launched a new presentation form of the logo——“Exquisite craftsmanship focus on safety”，Demonstrates the enterprise spirit of "people-oriented, innovative development, and excellence"。

Revolving door as a civilian product, in the new brand concept，“Safety”A key word that has been repeatedly mentioned is the reverence and respect for life.

What is safety

How many more anti-pinch sensors should be added? Add more safety warning signs? What is the root cause of security incidents?

In Ruize's view, safety is not only about preventing accidents, but more importantly, no matter what the situation is, when an unavoidable accident occurs, the product should not cause harm to people's lives.
"Safety" should be a deeper concept - to avoid accidents from the root cause, even groups without any safety awareness (such as ignorant children) can pass without worry; even if there is a mistake in passing, it will not cause harm!
Ruiz believes that:

"The safety performance of revolving door products is absolutely "1", and other qualities and functions can be regarded as "0". If there is a 1, the following 0 is valuable."

"The revolving door is used as a civilian traffic device in daily use, and a large number of pedestrians pass through every day. "Safety" should be the first issue that product manufacturers need to consider. The brand strategy of a company should be based on respect for life, because only the existence of life , will have all possibilities. This is not only the unique centripetal force of the brand, but also its unique core value."

As a leader in the safety revolving automatic door industry, Ruize Technology has developed a two-wing door that retracts and does not clamp people, which has been developed for five years. Three, four-wing door and door leaf retraction security technology has also been successfully developed, it is expected to be officially launched in February 2022, and the safety problems that plagued the industry have been overcome by Ruize Technology in one fell swoop.

In view of the outstanding contribution made by Ruize Technology in improving public access security, from CCTV to local governments, media at all levels have conducted exclusive interviews and reports on Ruize revolving doors. Media reports make Ruize's brand image more deeply rooted in the hearts of the people. "Buy the door to buy safety, choose Ruize safely", forming a high potential energy transmission.

CCTV CCTV "Rise of China"—— all for safety

CCTV CCTV "Rise of China"

The host Shui Junyi has an exclusive interview with the chairman Mr. Zhou Guoqing

Shandong News Network——Always put technological innovation and independent research and development in the first place to build the core competitiveness of products

Shandong News Network

Zibo News Network——Actively develop new tracks, take safety as a product breakthrough, and stand out in market competition

Zibo News

n the new era, Ruize will adhere to the brand concept of "people-oriented, fine craftsmanship, and focus on safety", continue to develop and innovate, provide consumers with safer entry and exit solutions, and provide the public with a safer and more reliable traffic environment, always guarding The safety of passers-by is committed to growing into a world-leading national brand of safety revolving doors!

Because of safety, it is valuable!
Use a revolving door, use a safe revolving door!

▶TUV Rheinland safety certification

▶CE certification, three system certification

▶1 invention, 18 utility models, 4 appearances, 4 software copyrights

▶Domestic expert group new technology and new product industry appraisal

▶Automatic door manufacturing and installation double-level qualification enterprise

▶Industry "Golden Shield Award" Advanced Enterprise

▶National Revolving Door Manufacturing Demonstration Base

▶Brand Power Revolving Door Industry Preferred Member Unit

▶Top ten brands of revolving doors in China

▶High-tech Enterprise (GR201837001282)

▶Gazelle Enterprise