Ruize, by extension, means "forge ahead, benevolent to the society", which represents the enterprise's aggressive and high spirits. At the same time, as an enterprise with a sense of social responsibility and a sense of mission, it knows how to be grateful and give back to the society.

The Ruize LOGO is derived from the English "Rise" writing. The English "Rise" means rising and upward, which is in line with the Chinese meaning of forging ahead and being positive. The LOGO is designed by integrating the three primary colors of red, green and blue.Three colors produce ten thousand colors, representing the infinite possibilities of Ruize enterprise in the future development.
 

SOTC, derived from the first letter of the spirit of the craftsman, represents the creative spirit of pursuing excellence, the quality spirit of excellence and the service spirit of customer first. In the process of creation, we constantly sculpt our own products and constantly improve our own craftsmanship. There are extremely high requirements for details, the pursuit of perfection and extremes, and the persistent persistence and pursuit of high-quality products, which can benefit the world for a long time.

Product core concept: safety and quality

Brand concept

Brand positioning: Ruize SOTC turnstile entrance does not pinch the security technology industry leader!

Safety concept: The real safety is not only prevention, but more importantly, even if the traffic error will not cause harm to people!

Social responsibility: Life is irreversible, safety is irreplaceable! Selling safety products is good deeds!

Corporate mission: To allow more buildings to use safe turnstiles to pass without injury!

Corporate vision: Committed to growing into the world's leading national brand of safety turnstiles!

Core technology products: Reize SOTC 2 generation essential security revolving door leads the industry into a new era of revolving door 2.0!

Corporate culture

Enterprise purpose: scientific and technological innovation pragmatic development

Enterprise spirit: forge ahead and be virtuous

Corporate philosophy: success depends on the details of strategy

Business philosophy: Customer first, integrity-based

Business purpose: to provide customers with cost-effective products

Service spirit: Sincerely move God

Company training: Basic quality - initiative executive work style - words must be carried out work methods - in-depth research to strengthen communication

Core concept of team building: talent integrity, safety, innovation, altruistic execution

Production quality control concept: management standardized production mechanization process pipelining process standardization inspection mandatory

Product production and assembly concept: happy production fool installation

Core concept of production research and development: to be a viable revolving door product